Knowledge Centre
Visit the ODMAFair Knowledge Centre during the event and learn from the experts in the industry.
All sessions are FREE to attend and available to join on the Trade Fair floor.
Friday 27th June
11:30am Myopia & Essilor® Stellest® lenses
Amy Pillay - This educational session explores the latest advancements in myopia management, focusing on the pioneering 5-year clinical results of the Essilor® Stellest® lenses. As myopia prevalence continues to rise globally, it is imperative for eye care professionals to adopt evidence-based strategies to manage this growing challenge effectively. Attendees will gain a comprehensive understanding of how the Stellest lens has demonstrated its efficacy in slowing myopia progression in children. The presentation will highlight key findings from the clinical study, including the impact of the lens on axial length elongation and refractive error progression over five years. This session is designed to empower practitioners with actionable knowledge to improve patient outcomes and stay at the forefront of myopia control innovation.
12:15pm Patient Recalls
Fatin Tobia - This talk will explore the power of phone-based patient recalls and why they remain the most effective method for recalling and reactivating lapsed patients in optometry. While many practices rely on SMS or email reminders, the data consistently shows that a personalised phone call delivers significantly higher conversion rates. We’ll look at industry trends, discuss why voice contact builds trust and prompts action, and share practical insights into how practices can incorporate or optimise this approach to keep their appointment books full and their patient base engaged.
1pm - MiYOSMART Confidence through evidence
Evidence is key to providing clinically proven solutions at a critical time.
This session will delve into emerging clinical insights that are shaping the future of myopia management. We’ll examine the long-term impact of Miyosmart spectacle lenses, including key findings from the landmark 8-year follow-up study—the longest-running research in this category.
The session will also explore the potential benefits of combination treatment approaches and highlight the importance of early intervention—particularly in pre-myopic children. Together, these findings reflect a growing body of evidence supporting more proactive and personalised strategies in childhood myopia care.
1:45pm Visual Sensitivity and the B.I.G Exact Sensitive
Alex Rigby - What is Individual Visual Sensitivity? What can we do to optimise a lens to take it into account we now have the next evolution of the B.I.G Vision Portfolio. A lens that not only takes into account the Biometry of the eye but also a patients individual visual sensitivity.
2:30pm The Business of Dry Eye
Jason Holland - Dry Eye can be a challenging condition to treat and can often take up a lot of chair time. In this session we will learn about techniques and treatments that will position your practice above the competition and also allow the management of Dry Eye to become profitable.
3pm View from the driver's seat: Achieving the best performance and safety on the road
Harry Bates - Australian Rally Champion Harry Bates discusses a variety of factors in both professional and everyday driving that affect performance and safety. Harry speaks on his experience with Shamir Driver Intelligence, and how such lens technology can fit the various needs of consumers.
3pm Myopia and ZEISS clinical findings
Nicole Liu - In my upcoming talk, I will share insights from ARVO 2025, where ZEISS Vision Care presented four posters and two talks. These presentations highlighted recent findings from two ongoing multicenter clinical trials assessing the efficacy of ZEISS MyoCare lenses in slowing myopia progression across Asia and Europe. Additionally, the results included analyses of fast progressors, subjective experiences, and comparisons between Asian and European eyes. I will also discuss a virtual control model designed to address the ethical challenges in myopia randomised controlled clinical trials, offering an alternative to traditional single vision control groups.
Saturday 28th June
5pm - ODMA Awards Presentation
Amanda Trotman ODMA CEO to present the ODMA Awards.
10am Patient Recalls
Fatin Tobia - This talk will explore the power of phone-based patient recalls and why they remain the most effective method for recalling and reactivating lapsed patients in optometry. While many practices rely on SMS or email reminders, the data consistently shows that a personalised phone call delivers significantly higher conversion rates. We’ll look at industry trends, discuss why voice contact builds trust and prompts action, and share practical insights into how practices can incorporate or optimise this approach to keep their appointment books full and their patient base engaged.
10:30am Our Path to Independent Optometry
Shaina Zheng & Jackson Yip - A Candid look at our journey from early career optometrists to independent practice owners. What We’ve Learned, and What You Might Consider – we’ll share insights, challenges, and key takeaways that could help shape your own path in optometry.
11am View from the driver's seat: Achieving the best performance and safety on the road
Australian Rally Champion Harry Bates discusses a variety of factors in both professional and everyday driving that affect performance and safety. Harry speaks on his experience with Shamir Driver Intelligence, and how such lens technology can fit the various needs of consumers.
11:30am Visual Sensitivity and the B.I.G Exact Sensitive
Alex Rigby - What is Individual Visual Sensitivity? What can we do to optimise a lens to take it into account we now have the next evolution of the B.I.G Vision Portfolio. A lens that not only takes into account the Biometry of the eye but also a patients individual visual sensitivity.
12pm Visual Merchandising in the Optical Environment
Shiva Taghvaei - In this session, Shiva Taghvaei will delve into the art and science of visual merchandising tailored for optical practices.
Drawing from her extensive experience, she will demonstrate how strategic product placement, cohesive brand storytelling and effective use of colour and lighting can transform a store's layout into a powerful sales tool. Attendees will learn practical techniques to create engaging displays that not only attract attention but also drive purchasing decisions, ultimately boosting sales and profitability.
12:30pm Adaptive Refraction Technology (ART)
George Nasser - Join George Nasser, Founder and Director of Opticare, as he introduces Adaptive Refraction Technology (ART), a groundbreaking innovation in the world of refraction. In this session, George will delve into how ART enhances the overall patient experience by providing customised, precise prescriptions tailored to individual needs, including a comparison between normal, daytime, and nighttime Rx. He will also explore how this technology integrates seamlessly into modern optical practices, streamlining workflows and improving both patient and practitioner satisfaction.
2pm Myopia and ZEISS clinical findings
Nicole Liu - In my upcoming talk, I will share insights from ARVO 2025, where ZEISS Vision Care presented four posters and two talks. These presentations highlighted recent findings from two ongoing multicentre clinical trials assessing the efficacy of ZEISS MyoCare lenses in slowing myopia progression across Asia and Europe. Additionally, the results included analyses of fast progressors, subjective experiences, and comparisons between Asian and European eyes. I will also discuss a virtual control model designed to address the ethical challenges in myopia randomised controlled clinical trials, offering an alternative to traditional single vision control groups.
2:30pm From Vision to Value: The Hidden Financial Impact of Eye Hygiene
Martin Robinson - Ignoring the ocular surface of your patients can negatively hurt your company's bottom line. Martin will share his experiences with prescribing and selling ocular surface products. This has led to a higher percentage of sales in clinic as well as a higher percentage of repeat sales. It has also led to a decrease in Contact lens drop out and reduced Contact lens compilations.
3pm They don’t care how much you know (until they know how much you care!)
Emma Gillies - As experts in our profession, it can be easy to jump into ’solution mode’ and fix our patients problems with our in-depth knowledge, but how often do we “clearly” explain solutions to patients, yet still get asked questions about them at the end? It might be because we are asking the right questions but in the wrong order. This session will dive into patient buying habits and building an elegant question flow to work with our patients, test the water to ensure they are on the same page as us and increase the likelihood of them agreeing to our professional recommendation.
3:30pm Training Outcomes and ROI
Tracey Bannister - How the right training tools and resources for your team can improve staff performance, team culture and business results.
Sunday 29th June
4pm See beyond the diagnosis: Supporting your patients with permanent vision loss through holistic low vision care
Any level of low vision from diagnosis to blindness can lead to challenges with day-to-day living, these challenges can impact a patient’s quality of life, lead to social isolation and a loss of confidence.
This presentation addresses the often-overlooked needs of patients experiencing early-stage permanent vision loss. It emphasizes the emotional, practical, and systemic barriers these patients face after diagnosis and introduces SeeWay as a supportive, accessible resource designed to support them through their adjustment journey.
· Understand the psychological impact of vision loss and how it affects patient engagement.
· Learn why many patients don’t act on referrals—and what you can do about it.
· Discover how SeeWay can help your patients maintain independence and confidence—without adding to your workload.
Let’s reframe how we support patients—not just in the clinic, but in the moments that follow.
10am See beyond the diagnosis: Supporting your patients with permanent vision loss through holistic low vision care
Mirne le Roux - Any level of low vision from diagnosis to blindness can lead to challenges with day-to-day living, these challenges can impact a patient’s quality of life, lead to social isolation and a loss of confidence.
This presentation addresses the often-overlooked needs of patients experiencing early-stage permanent vision loss. It emphasizes the emotional, practical, and systemic barriers these patients face after diagnosis and introduces SeeWay as a supportive, accessible resource designed to support them through their adjustment journey.
· Understand the psychological impact of vision loss and how it affects patient engagement.
· Learn why many patients don’t act on referrals—and what you can do about it.
· Discover how SeeWay can help your patients maintain independence and confidence—without adding to your workload.
Let’s reframe how we support patients—not just in the clinic, but in the moments that follow.
10: 30am Prism on Pupil Centre for Progressive Lenses (P.O.P.)
George Nasser - Discover Prism on Pupil (P.O.P.), a revolutionary advancement in progressive lens design. Traditional lenses place prism away from the pupil, often leading to visual distortions and discomfort. In this session, George Nasser, Opticare’s Director and lens expert, will explain how grinding prescribed prism directly at the pupil point eliminates these issues, improving visual clarity, comfort, and patient satisfaction. Learn how this game-changing approach optimises progressive lens performance and enhances clinical outcomes.
11:45am Training Outcomes and ROI
Tracey Bannister - How the right training tools and resources for your team can improve staff performance, team culture and business results.
12:30pm Manufacturing & Seasonal Trends in Eyewear Frames
Join Shiva Taghvaei as she explores the latest manufacturing innovations and seasonal trends shaping the eyewear industry.
This session will provide insights into emerging materials, sustainable production methods and design trends that resonate with today's consumers.
By understanding these developments, optometrists can curate frame selections that align with customer preferences, enhance the shopping experience and increase sales margins.
2pm Golden Ticket Prize Draw
Amanda Trotman - ODMA CEO
