ODMA Awards 2025 – Voting Now Open!

ODMA Awards 2025 – Voting Now Open!

Voting is open from 1st May to 30th May.
You can vote for your top three nominees in each category.

Voting is open to everyone in the optical industry, but please note: vote stacking is not permitted.

Winners will be announced at ODMA Fair on Friday, 27th June 2025.

Scroll down to see all the categories to vote in.

 Independent Practice of the Year!

  • Adrenaline Optometry is one of the few remaining independent optometrists on the Central Coast, delivering outstanding personalised care in a corporate-dominated market. The team combines clinical excellence with the latest diagnostic technology, offering everything from routine eye exams to lifestyle eyewear like diving goggles and sports frames. They support other independent brands, offer a wide price range, and are known for their inclusive approach—especially for patients with extra needs. Outside the clinic, they sponsor the Terrigal Surf Life Saving Club and participate in outreach programs, making a real impact in their local community.

  • has served the community for 15 years and recently relocated to a new, purpose-built clinic in Westpoint Shopping Centre—an investment of over $500,000 to create a modern, luxurious environment with state-of-the-art facilities. Known for its highly trained, long-standing team, Better Vision prioritises patient education over sales, ensuring every individual receives tailored advice and expert care. Their eyewear offering includes luxury global brands and the latest in lens technology. With over 200 five-star reviews and a 40% revenue increase since the move, the practice continues to set a high standard for independent optometry in both service and innovation.

  • is a dedicated paediatric optometry practice offering a comprehensive range of children’s vision services, including behavioural optometry, myopia control, strabismus and amblyopia management, binocular vision testing, and ocular pathology co-management. With a vast selection of children’s frames and a highly trained team, the practice stands out for its specialised focus on children’s eye care—something not easily replicated in general optometry settings. Led by SooJin Nam, who presents nationally and internationally and delivers free school education sessions, the team also develops e-books to support families at home. Their strong clinical expertise, patient education focus, and family-friendly service were recognised with the 2024 Bayside Business Award for Health Services.

  • is known for Victor’s innovative, solutions-focused approach to eye care, consistently embracing the latest technology to provide his patients with cutting-edge, personalised service. From advanced diagnostic tools to expertly selected lenses and frames, he tailors every recommendation to individual needs. What truly sets him apart is his calm, persistent problem-solving ability—approaching each challenge with focus, precision, and a commitment to finding the best possible outcome for every patient.

  • The Director, Alison Abdullah, is a distinguished leader in the eye care community, known for her innovative approach and commitment to patient education. After graduating from UNSW in 2017, she gained valuable experience in New York City before returning to Australia to establish Lens Avenue in 2021. Through her active social media presence, Alison has created a platform that connects patients, caregivers, and industry professionals, fostering a supportive and informative community. Her dedication to empowering others through education and her passion for continuous learning exemplify the qualities of a true leader in the field.

  • is an independent practice built on people, passion, and premium eyewear. Located at the base of Anita’s Theatre, the practice combines expert clinical care with a highly personalised experience, delivered by a dedicated team of three optometrists, five optical dispensers, and an apprentice dispenser. With remarkable staff retention—two optometrists with 19 years of service and dispensing staff ranging from 12 to 18 years—the team has created lasting relationships with patients and a trusted presence in the community. Their consistent, people-focused approach sets a high standard in independent optometry.

  • a 40-year-old practice that underwent a transformative renovation in 2023, turning it into a true destination store. With optimised space, natural lighting, curated Australian frame brands, and striking displays—including original hanging art—the refreshed practice boosted every performance metric, from sales and new patients to transitions and sunglasses. Known for exceptional patient rapport and consistently receiving 5-star reviews, the team also supports local artists, schools, charities, and community causes—from hosting raffles for families in crisis to donating eyewear through the Lions Club. Their unique blend of design, service, and heart has drawn patients from across Australia—and even overseas.

  • is a proudly independent optometry group, built on the strength of relationships—with its team, loyal clients, and trusted suppliers. With many long-standing staff and consistently high Google ratings, the team has grown through organic, community-led expansion—including opening the Balmain store during COVID in direct response to client demand. Known for curating premium eyewear brands through a “Shop in Shop” concept and maintaining global industry ties through events like Silmo and MIDO, The Eye Piece balances innovation with a deeply local focus. Their outreach includes corporate care for NAB and ANZ, school screenings across the North Shore, and global initiatives such as an optometry mission to Vanuatu—all while continuing to raise the bar for independent practices in Australia.

  • has delivered two decades of exceptional independent eye care under the leadership of Lindy Goodman, combining clinical excellence, personalised service, and a truly boutique eyewear experience. Known for its hand-curated frame collection, striking window displays, and state-of-the-art diagnostic technology, the practice is a destination for style and advanced care. With an incredibly loyal patient base and long-serving team—some with over 20 years’ tenure—The Eye Scene offers a rare blend of trust, expertise, and innovation. Active in the local community and deeply committed to its clients, the practice continues to set the benchmark for independent optometry in Australia.

  • is a proudly independent practice in opened during the 2021 COVID lockdown and has since flourished despite fierce competition from 14 established optical chains in the area. Founded by husband-and-wife team, the practice has become a trusted family destination offering full-scope care with a warm, multilingual team and a unique one-hour onsite lab—the only one in the area. Tracton is recognised across Sydney and beyond for specialty contact lens fittings, myopia control, migraine tints, and low vision support, with patients travelling from as far as Vanuatu and New Zealand. The team is also deeply engaged in community outreach, school screenings, and integrated care with local health professionals, delivering truly personalised optometry with clinical excellence at its core.

  • is a vibrant, award-winning independent practice known for its exceptional customer service, community spirit, and a team that truly makes every visit memorable—so much so, patients come just to see the people and browse their exotic frame collection. With over 20 years in the community and a major renovation in 2019, the practice has continued to grow through investment in advanced technology, a playful and welcoming atmosphere, and standout initiatives like styling events, unique patient care (including having a pear ready for a young patient who doesn’t like lollipops), and a strong referral network for children’s vision. Recognised with the 2024 Ipswich Chamber of Commerce Customer Service Award and multiple Eyecare Plus accolades, Eyecare Plus Karalee thrives through fun, authenticity, and a serious commitment to independent, patient-first eye care.

  • has roots dating back to the 1930s, with a loyal patient base spanning generations—including one record from 1948. Under Chris Robinson’s ownership for the past 10 years, supported by long-standing team members Karen Wilson, Sue Henschell, Emsie De Kock, Courtney Hyde (Practice Manager for 9 years), and Dr Beata Sander (8 years), the practice has continued to grow in patient numbers, technology, and profitability. With a reputation built on continuity, trust, and genuine care, L&H Optometrists remains a pillar of the Kenmore community, evolving with the times while staying true to its legacy.

  • is an independent practice proudly owned by two professional female optometrists. The clinic serves the wider Southeastern region with a strong commitment to personalised, high-quality care. Operating from a state-of-the-art facility, the team combines modern technology with a warm, community-focused approach—ensuring patients receive thorough eye health services in a welcoming and professional environment.

  • redefines the optometry experience, blending gothic architectural elegance with personalised, high-end eye care. Led by the passionate and skilled Teresa, the practice offers a curated collection of premium frames and bespoke lens solutions, creating a boutique atmosphere that’s anything but ordinary. With a progressive lens remake rate of less than 0.5% across hundreds of sales, Opt Shop’s commitment to precision, individual style, and patient satisfaction is clear. Proudly supported by Shamir, the team exemplifies agility and attention to detail, proving that vision care can be both clinically exceptional and artistically inspired.

  • is the region’s only 100% locally owned and operated optometry practice. Established by Lawrie Nolan in 2006, the practice has grown a loyal patient base of over 50,000, offering advanced clinical care, Zeiss lens technology, and outstanding service in a welcoming, community-focused environment. Supported by a close-knit team and now joined by fellow optometrist Allan Clifford, Lawrie is expanding into a purpose-built facility to meet growing demand. Known for its lasting community contributions—from local sponsorships to health talks—and its newly earned Zeiss Expert Store status, Optom All Vision Care remains a trusted name in regional eye care.

  • is a proudly independent, female-led practice founded in 2019 by Brooke Goodyer, who opened its doors at just 25 years old. With a close-knit team—most of whom have been there since day one—the practice has built a loyal following of families and return patients through personalised care, a warm and consistent team experience, and clear communication. Known for high-quality eyewear, comprehensive service, and a strong community focus, See Eyecare also runs school screening programs and proudly sponsors local sporting teams. With glowing word-of-mouth referrals and standout patient feedback, they continue to grow as a trusted name in eye care across Launceston.

  • Since opening in 2019, Base Curve Optical has offered personalised, full-scope eye care in Sandringham with a strong focus on innovation and community connection. Founder Lucija has continually invested in the latest technology, including the DNEye Scanner and Impressionist by Rodenstock, while also launching a Dry Eye Relief Clinic. As an active member of the Sandringham Trader’s Association and local business networks, she educates others on eye health and regularly supports charities such as Bayley House and Girls from Oz. Her mix of clinical care, fashion flair, and local engagement sets the practice apart.

  • is known for delivering exceptional service, comprehensive eye testing, and dedicated follow-up care. The team is approachable, knowledgeable, and genuinely committed to patient wellbeing, creating a trusted and friendly environment where people feel supported and informed throughout their eye care journey.

  • is a second-generation independent practice that has recently relocated to a state-of-the-art optometry and optical space, continuing its legacy of serving the wider regional community with care and expertise. The modernised clinic blends decades of trusted service with cutting-edge technology, offering a full-scope experience that reflects both innovation and a strong connection to the local area.

  • is an independent practice that goes above and beyond in both patient care and community support. Known for its annual Sunglass Expo, the practice raises vital funds for the oncology service at GV Health Foundation, blending style and eye protection with a meaningful cause. Their commitment to giving back, alongside expert clinical care, makes them a valued part of the Shepparton community.

  • proudly owned by John—who also serves as President of the local Traders Association—is a thriving independent practice at the heart of the Reservoir community. Known for its exceptional customer service, strong team culture, and deep local engagement, the practice feels more like a neighbourhood clubhouse than a retail store. From launching the Taste of Reservoir Festival to opening a second location in Thornbury (Darwin Optical), John’s commitment to collaboration and growth has fuelled both business success and community connection. High staff retention, outstanding Google reviews, and steady growth in patient numbers reflect a practice built on genuine relationships and consistent, personalised care.

  • is a proudly female-owned and operated independent optometry practice, serving Victoria’s Mallee, Gannawarra, and Loddon regions for 25 years. Under the ownership of Jenalle Pye and Kristy Burney since 2019, the team has transformed the business—expanding to two custom-built clinical spaces, growing to a staff of 12, and investing in leading-edge diagnostic technology including Zeiss OCTs, EIDON imaging, and Rodenstock systems. Practising full-scope optometry, they manage everything from acute eye emergencies to long-term co-management with ophthalmologists, all while keeping care accessible through bulk billing and subsidised eyewear programs. Deeply embedded in their rural community, they sponsor over 20 local groups annually, host student placements, and play an active role in education, charity, and outreach—demonstrating what true community-driven, independent eye care looks like.

  • was established in 1951. Its practice is one of the longest-standing independent optometry businesses in Victoria, recognised for clinical excellence, patient-first care, and a commitment to innovation. With a state-of-the-art, wellness-focused fit-out featured in Insight News, we’ve set new standards for patient and practitioner comfort. Families have entrusted their vision to us for decades, and our reputation extends statewide—particularly in keratoconus care, where we serve as a trusted referral centre for complex lens fittings. We are deeply engaged in community education, school outreach, and advocacy around myopia, and remain committed to shaping the future of optometry through clinical placements and postgraduate mentorships across leading universities. Our legacy is built on life-changing care, professional leadership, and multi-generational trust.

  • has been transformed by Lionel and Stephanie into a thriving, modern hub of full-scope optometry and allied health care. Since taking over the long-standing Newing & Co Optometrist, they’ve introduced advanced diagnostic technology, expanded services to include chiropractic care and soon psychology, and refurbished the space for accessibility. Their community-first approach—through school fundraisers, sports club partnerships, and health education—has revitalised the practice, attracting a younger patient base and achieving consistent growth. Stephanie’s mentorship of optometry students and advocacy for women in STEM further reflect their commitment to long-term, meaningful impact in Shelley.

  • exemplifies what an independent practice can achieve through outstanding patient care, innovation, and community commitment. The team goes beyond standard eye exams, educating patients on preventative care and lifestyle-based vision solutions, all while delivering personalised service that earns consistent praise. Their optometrists, dispensers, and support staff embrace a culture of continuous learning—regularly attending professional development and industry training to stay ahead in lens technology and patient care. It’s this dedication to precision, personal connection, and team excellence that sets Northam Optical apart.

  • is an independent practice founded in 2024 by husband-and-wife team Geoff and Lynne Parker. After establishing a renowned eyewear store in Auckland, they relocated to Hawke's Bay, bringing their extensive expertise to the region. The practice offers personalized eye care services and a curated selection of international eyewear brands, attracting clients from as far as Auckland. Their commitment to quality and style sets a high standard for independent practices.

Instrument of the Year!

These nominations recognise the outstanding instruments that have transformed clinical care, patient experience, and practice operations across the optical industry. Whether through innovation, diagnostic accuracy, improved workflow, or patient comfort, these devices represent the cutting edge of technology in modern eye care. Click the link to vote for the instrument you believe has made the biggest impact in 2025!

  • The CR Surfacing VR Head Unit has revolutionised the dispensing experience by combining cutting-edge virtual reality with precision lens design. Patients are immersed in a virtual environment while the device maps their head and eye movements, allowing for highly personalised lens recommendations. This advanced technology not only enhances accuracy but also creates a memorable and engaging experience for patients. It represents a significant step forward in both customer interaction and the delivery of tailored optical solutions.

  • The iCare Tonometer is a trusted instrument for quick, accurate, and patient-friendly intraocular pressure (IOP) measurement. Using innovative rebound technology, it eliminates the need for anaesthetic drops or air puffs, making it ideal for use with children and sensitive patients. Lightweight and easy to operate, it delivers consistent results with minimal discomfort. In Australia, the iCare Tonometer is supplied by Designs For Vision, a leading provider of ophthalmic equipment. Its portability, reliability, and ease of use make it a staple in modern optometric practices.

  • The EIDON imaging system is a breakthrough in retinal diagnostics, offering ultra-wide field, high-resolution imaging with a field of view up to 200 degrees—far surpassing traditional systems. Its non-contact operation enhances patient comfort, while advanced features such as optical coherence tomography (OCT) and fundus autofluorescence provide detailed, real-time views of retinal structures, blood vessels, and nerve fibres. EIDON’s ability to integrate with existing systems allows for seamless data sharing and analysis, streamlining workflows and improving diagnostic precision. With an intuitive user interface and minimal learning curve, the EIDON is an essential tool for modern eye care practices focused on early detection and effective disease management.

  • The Visioffice 3 by EssilorLuxottica is a cutting-edge digital measurement system that offers speed, precision, and a sleek, high-tech experience for both patients and practitioners. It captures a comprehensive range of individualised measurements quickly and accurately, enhancing the fitting process for progressive and personalised lenses. Patients are often impressed by the technology, which reinforces the practice’s professionalism and modern approach. Its efficiency and wow-factor make it a valuable tool in delivering precise and premium lens solutions.

  • The Occuity PM1 is the world’s first handheld, non-contact optical pachymeter, offering a fast, accurate, and patient-friendly alternative to traditional ultrasound methods. Designed to measure central corneal thickness (CCT) with an accuracy of ±10 microns, it eliminates the need for anaesthetic drops and direct eye contact, significantly improving comfort and reducing infection risk. Its compact, ergonomic design and intuitive touchscreen make it easy to use with minimal training, while features like wireless charging and portability support seamless integration into busy clinics and mobile settings. The PM1 enhances diagnostic workflows, reduces costs, and offers a safer, more efficient way to support glaucoma diagnosis and ongoing patient care.

  • The Eyelight device from Ophthalmapro has brought significant clinical and commercial value to practices by offering an in-house solution for dry eye management. By incorporating this non-invasive light-based treatment, practices have seen revenue growth while retaining patients who would have otherwise been referred externally. Eyelight supports a more comprehensive model of care, enabling practitioners to deliver full-scale dry eye treatment and improve patient outcomes within their own clinic environment.

  • The REVO Series from Optimed, including the REVO FC and REVO 130, are multifunctional OCT devices that deliver exceptional resolution and diagnostic versatility. These compact yet powerful instruments perform a wide range of clinical assessments—such as optic nerve head and macula analysis, anterior chamber imaging, corneal thickness measurements, and axial length calculations—all while occupying minimal floor space. Their space-saving design and high clinical impact make the REVO series an invaluable addition to any modern optometric or ophthalmic practice.

  • The Visufit 1000 by Zeiss is a state-of-the-art digital centration system that captures multiple precise measurements in a single shot. Its advanced 3D imaging technology enhances dispensing accuracy while delivering a fast and seamless experience for both practitioner and patient. Visually impressive and highly efficient, the Visufit not only improves workflow but also elevates the overall patient experience with its cutting-edge design and performance.

Window Dressing

This category shines a light on the practices that turn heads before a patient even walks through the door. From handcrafted displays and clever storytelling to bold branding and artistic flair, these independent practices use their windows to inspire, connect, and express their unique identity. Explore the nominees below, arranged by state, and enjoy the creativity that brings optometry to life—one window at a time.

  • Base Curve Optical is well known in the Bayside community for its elaborate and eye-catching window displays. Their creativity and visual impact have earned them the title of Bayside Window of the Year multiple times, making their storefront a standout on Sandringham’s shopping strip and a local talking point.

  • At Better Vision, window dressing is more than decoration—it’s a celebration of culture, community, and storytelling. Their team dedicates countless hours each month to designing vibrant, thoughtful displays that reflect key cultural and sporting moments, from Christmas, Eid, and Diwali to tributes for the Olympics. Each display blends rich visuals with optical themes to keep messaging relevant and engaging. Passers-by often stop to admire and photograph the windows, highlighting how these displays spark conversation and joy in the local community. Their Olympic-themed window, in particular, was a heartfelt tribute to the resilience and spirit of our athletes, embodying the same pride and dedication that Better Vision brings to its craft year-round.

  • Eyecare Plus Karalee has become a local sensation for its imaginative and ever-changing window displays. Their standout Barbie themed window drew crowds from all over, with people travelling just to take photos and share in the fun—so much so that even local councillors and cafés joined in the excitement. Another creative highlight was their emotions-themed window, matching frame colours to feelings, paired with a cheerful Daffodil Day bake sale. Each month brings something new and vibrant, and the community has taken notice—many locals make a point to drop by just to see what’s next in the window. It's all part of the practice's commitment to bringing joy, colour, and connection to the community.

  • At L&H Optometrists, window displays are more than visual merchandising—they’re heartfelt creations by owner and Managing Director Kylie Zahner, whose passion and dedication shine through every design. On the first Sunday of each month, Kylie lovingly creates themed displays that reflect holidays, eye health awareness, and the joy of community connection. Her whimsical, colourful windows have become part of the fabric of Kenmore, with passers-by stopping to take photos and offer compliments. Whether it’s her magical Christmas displays or vibrant springtime wonderlands, Kylie’s windows capture the same warmth and care she extends to every patient—making each visit a memorable experience both inside and out.

  • Peninsula Eyecare has taken a fresh and innovative approach to window dressing by embracing eye-catching decals as a long-term visual solution. Located in a house facing a busy shopping centre car park, traditional window displays were hard to execute with impact. The team saw an opportunity—leveraging their prime position and new ART by Opticare wavefront technology, they installed vibrant decals that reflect their brand colours, coastal setting, and cutting-edge clinical capabilities. With relatable, patient-friendly language and striking design, the decals engage passers-by while still allowing visibility from inside. This clever balance of practicality and visual appeal ensures the practice stands out while reinforcing its focus on precision, style, and high-quality care.

  • At Southside Eyewear, window displays are all about balancing visibility with creativity—ensuring passers-by are intrigued while maintaining a welcoming, open view into the practice. The team is always striving to keep their displays fresh, eye-catching, and distinct from the competition. It’s a constant challenge, but one they embrace with enthusiasm, using window dressing as a way to express their brand personality and make a lasting impression on their local community.

  • Creativity shines at Swan Hill Optical, where each window display is inspired, handmade, and tied closely to eyewear storytelling. One striking display was inspired by a vibrant Kaleos colour collection—complete with a blonde afro mannequin, handcrafted mushrooms, and a whimsical feather ball—all styled to complement the practice’s tone and aesthetic. Another standout featured a handmade newspaper dress as a clever nod to fine print and the importance of updating your spectacles—a playful twist on “Book an eye test.” These artistic displays not only spark curiosity but also regularly attract compliments and engagement from passers-by, making Swan Hill Optical a true destination for both eye care and creativity.

  • The Eye Scene is renowned for its stunning window displays that blend fashion, art, and eyewear into an irresistible visual experience. A professional visual merchandiser transforms the storefront with themed displays featuring standout eyewear brands, creating elegant and ever-changing scenes that draw people in. These captivating windows routinely stop passers-by in their tracks, generating conversation and admiration from both regular clients and curious newcomers. Each display is not just about showcasing frames—it’s about creating a moment that reflects the boutique sophistication The Eye Scene is known for.

Base Curve Optical
Kenmore Plaza
Peninsula Eyecare
Better Vision Blacktown
Eyecare Plus Kiralee
Southside Eyewear
Swan Hill Optical
The Eye Scene

Sales Representative of the Year!

These nominations celebrate the individuals who go above and beyond to support optical practices across Australia and New Zealand. Whether it’s through expert product knowledge, reliable follow-up, hands-on help in practice, or simply being a friendly and dependable point of contact—these representatives play a vital role in helping independent optometry thrive.

  • Kevin Allan from Rimoptics is a standout frame representative, known for his punctuality, friendly approach, and genuine professionalism. As a qualified dispenser, Kevin brings a deep understanding of practice needs and patient care, allowing him to offer practical, tailored support. He’s always accommodating and honest, making every visit a positive experience. Combined with a product range that delivers both quality and value, Kevin’s service makes him a trusted and highly regarded partner in the industry.

  • Belinda Bishop from Eyes Right Optical is admired for her resilience, professionalism, and friendly approach. Following a challenging career transition from Mimo, she has re-established herself with confidence and grace. Belinda is always a welcome presence in store—never pushy, easy to engage with, and always ready to share a laugh with the team. Her approachable nature and positive energy make her a valued representative and a pleasure to work with.

  • Fiona Blue from Proper Goods is known for her incredible work ethic, friendly nature, and consistent reliability. She goes above and beyond to support practices, ensuring everything runs smoothly and efficiently. Fiona’s dedication and approachable attitude make her a valued representative and a pleasure to work with—delivering both great service and great results.

  • Vineet Chauhan is a standout sales representative, known for his professionalism, product expertise, and unwavering support of independent practices. He consistently goes above and beyond—providing tailored advice, resolving issues quickly, and ensuring practices are equipped with the tools and knowledge needed to deliver outstanding care. From training new staff to assisting with complex dispensing cases, Vineet is proactive, reliable, and always available. His dedication to helping practices grow and his approachable, solutions-focused attitude

  • Katie Cran from Rodenstock is recognised for her proactive, knowledgeable, and highly supportive approach. She consistently keeps practices informed about the latest advancements in lens technology and ensures teams are equipped with the information they need to deliver exceptional patient care. Her responsiveness and willingness to go the extra mile make her a reliable and valued partner, contributing meaningfully to the ongoing success of the practices she supports.

  • Peter Durante from Marchon is a long-standing and highly dependable sales representative who consistently goes above and beyond to support optical practices. Known for his proactive approach, Peter is always willing to chase up internal departments to resolve issues and ensures smooth communication between the practice and supplier. He is readily available by phone and regularly visits in person to provide updates on stock and ensure inventory is current. His commitment to service and reliability make him a valued and trusted partner in the field.

  • Kristy Gierisch from Eyes Right Optical is known for her friendly, approachable nature and consistently outstanding support. Always a pleasure to work with, Kristy brings positivity and professionalism to every interaction, making her a valued representative to the practices she visits. Her commitment to service and genuine enthusiasm make her a standout in the field—and simply amazing.

  • Richard Green from Matrix Eyewear is a trusted and insightful representative who always brings added value to every visit. He shares thoughtful advice based on best-sellers and, understanding the needs of a boutique optometry practice, carefully curates his recommendations to suit the clientele—steering away from more mainstream options when appropriate. Richard regularly goes out of his way to deliver exceptional service, including personally dropping off frames for patients wanting to view specific colours not currently held in stock. His tailored approach and commitment to customer care make him a standout in the industry.

  • Lisa Lewis from VMD Eyewear is a dedicated and insightful sales representative who brings genuine value to the practices she supports. Her contributions extend beyond sales, with hands-on assistance in initiatives like photo shoots to help promote new stock and boost marketing efforts. Lisa’s strong understanding of both brand identity and patient preferences enables her to recommend eyewear collections that align seamlessly with practice needs, enhancing the overall offering and customer experience.

  • Joel Lewis from Device Technologies has made a remarkable transition into the sales space, bringing with him a healthcare background and an outstanding work ethic. Despite being new to sales, Joel has shown a strong commitment to learning, asking the right questions, and proactively building his knowledge. What sets him apart is his initiative—he consistently reaches out to offer personalised solutions, seeks feedback, and follows up with care and attention. His respectful, relationship-focused approach quickly earned trust and helped drive meaningful outcomes, including a decision to invest in an OCT-A through Device Technologies.

  • Tino Nguyen from Safilo Australia is known for his professional, knowledgeable, and approachable manner. He consistently provides attentive support, ensuring practices are well-informed about the latest collections and stock availability. Tino’s reliable communication and commitment to meeting practice needs make him a valued representative who contributes positively to both the customer experience and the success of the brands he represents.

  • Roy Parker from Optiqueline is a standout sales representative, known for his professionalism, product expertise, and exceptional customer focus. Always organised and approachable, Roy provides valuable recommendations tailored to each practice’s needs and takes the initiative to resolve any issues promptly and thoroughly. His dedication goes beyond the usual expectations—regularly checking in on multiple locations like the Whyalla store to ensure smooth operations and timely support. Roy’s commitment to going the extra mile and his proactive, solutions-focused approach.

  • Kylie Prince is a dedicated and professional representative who brings enthusiasm, expertise, and genuine support to every visit. Representing premium brands like The Elusive Miss Lou and Frank & Fritz, Kylie consistently offers valuable guidance in selecting frames suited to each practice’s demographic. She goes above and beyond—whether it’s helping adjust frames during busy moments, tracking down older stock, or being just a phone call away. Her prompt communication, attention to detail, and commitment to helping practices grow.

  • Prue Rennick from LBJ Optical is known for her outstanding commitment to customer service and support. She consistently goes above and beyond during every visit, offering practical solutions and assistance with genuine care. Prue's dedication is reflected in her attention to detail—such as honouring warranties on older, limited-edition frames—and her willingness to do whatever it takes to help practices succeed. Her professionalism and personalised approach make her an exceptional representative in the field.

  • William Robertson from Optimed is a highly experienced and knowledgeable representative who consistently delivers outstanding service across all levels of practice support. From pre-sales to post-installation training, Will ensures that team members are confident in maximising the use of diagnostic equipment. His understanding of independent optometry and the strong relationships he builds with staff offer reassurance—particularly when unexpected issues arise. Beyond his professional role, Will also demonstrates a deep commitment to global eye care as Deputy Chair of Cambodia Vision, where he coordinates teams of medical professionals to deliver life-changing support in Cambodia. His dedication, both professionally and charitably, makes him a truly exceptional nominee.

  • Raelene Scott, the NSW/ACT representative for VS Eyewear, is known for her warm, cheerful, and approachable style. Always honest and enthusiastic about the products she represents, Raelene brings a positive energy to every visit, making them enjoyable for both staff and customers alike. Her passion for eyewear and genuine, friendly nature make her one of the most personable and engaging sales reps in the industry.

  • John Skelton from Frames Etc. is widely appreciated for his hands-on, practice-focused approach and exceptional dedication to service. He regularly goes the extra mile—bringing in full frame ranges for individual patient viewings and stepping in to assist with dispensing during busy periods. With a comprehensive set of workshop skills, John offers not just sales support but real, practical help to ensure smooth day-to-day operations. His commitment and versatility make him a standout representative in the industry.

  • Sarah Trandos from Opticare exemplifies what it means to be an exceptional sales representative. Dedicated, proactive, and deeply supportive, Sarah consistently goes above and beyond to assist independent practices—hand-delivering jobs, solving issues quickly, and always staying one step ahead. Her professionalism shone even brighter during a recent personal emergency, when she stepped in to manage a practice’s workload, coordinate with patients and the lab, and maintain overseas communication, all without hesitation. Sarah’s commitment extends beyond business; she genuinely celebrates the success of those she supports, attending events and recognising their milestones. More than a rep, she’s a trusted part of the team

  • Sally Thompson from Maui Jim is recognised for her exceptional efficiency and dedication to customer satisfaction. A standout example of her commitment was facilitating the delivery of a multifocal prescription sunglass order from Germany to Australia within just five days—an impressive turnaround that reflects her focus on timely, reliable service. Sally’s responsiveness and ability to deliver under pressure make her a valued representative and trusted partner for optical practices.

  • John Van Staveren, the VS Eyewear representative for Victoria, Tasmania, and South Australia, brings over 40 years of experience in the optical industry. Known for his integrity and long-standing commitment to customer relationships, John exemplifies the values of trust, consistency, and genuine service. His "old school" approach, grounded in professionalism and respect, continues to make a lasting impression on the practices he supports and the broader optical community.

  • Matthew Young from De Rigo is a standout representative who consistently goes above and beyond to support the practices he works with. Known for his exceptional dedication, proactive approach, and attention to detail, Matthew delivers outstanding customer service at every step. His unwavering support has made a meaningful contribution to the ongoing success of his clients, making him a truly deserving nominee for Sales Representative of the Year.

  • Matt Zen from Shamir WA is highly regarded for his calm, reliable, and professional approach. With over 25 years in the optical industry, he stands out as a sales representative who never overpromises and always delivers on what he says. His consistent, trustworthy support and deep understanding of the industry make him a valued partner to the practices he serves and a deserving nominee for Sales Representative of the Year.

Supplier of the Year!

These are the official nominations from within the industry. Click the survey link to cast your vote for your top 3 suppliers today!

  • is a proudly Australian-owned and operated lens manufacturer, known for its flexibility, expertise, and commitment to personalised service. Their team works closely with both store staff and customers to deliver tailored optical solutions, consistently going the extra mile to meet specific needs. With a can-do approach and strong collaboration, CR Surfacing supports independent practices by providing reliable, high-quality products and service that align with local values and expectations.

  • is a leading supplier of optometric equipment, recognised for its outstanding service, technical expertise, and long-standing commitment to supporting independent practices. With a consistent track record since 1997, the company is known for going above and beyond standard expectations—demonstrated through professional, timely equipment delivery, installation, and post-sale support. Their team, including representatives such as Joel Lewis in Western Australia, exemplifies the company's customer-first philosophy by facilitating logistics, ensuring smooth processes, and offering ongoing technical assistance, even in instances without direct commercial benefit. Device Technologies stands out for its reliability, precision, and dedication across all service areas, making it a trusted partner in the optical industry.

  • is a valued partner for independent optical practices, offering comprehensive support that helps them thrive in a competitive industry. As Australia’s second-largest optical group, Eyebenefit secures significant savings and exclusive deals with top suppliers, allowing practices to provide premium eyewear at accessible prices. Their marketing expertise and tailored business services enhance visibility without compromising independence. Equally important is the sense of community they foster, connecting like-minded practices to share ideas and support each other through industry challenges. This alignment of values and practical support makes Eyebenefit a standout choice for independent providers.

  • is an Australian family-owned business known for delivering outstanding products and service. Their dedicated team provides reliable, responsive support, and their product range consistently meets high standards of quality and value. With a strong focus on building lasting relationships and supporting independent practices, Eyes Right Optical stands out as a dependable and trusted supplier in the optical industry.

  • is a leading optical supplier recognised for its long-term industry presence and comprehensive support to practices across Australia. With over 19 years of consistent partnership, they have demonstrated reliability in delivering prescription lenses on time, even under tight deadlines. The company maintains high standards of quality control and offers practical solutions through strong point-of-sale support and a structured loyalty rewards program. Known for their ability to respond effectively to service issues and uphold goodwill policies, Essilor Luxottica combines innovative lens technology with a broad product range. Their consistent service, operational efficiency, and collaborative approach have made them a key supplier within the optical sector.

  • offers a wide and diverse selection of frame brands, making it easy for practices to source the right styles for a broad range of patients from a single supplier. Their extensive range, combined with attentive and reliable customer service, ensures consistent support and convenience for optical professionals. Frames Etc. continues to be a dependable partner, valued for both their product variety and strong client relationships.

  • is a long-standing and respected supplier in the optical industry, established in 1982. The company provides a broad range of contact lens solutions, optical accessories, and diagnostic drugs to optometrists, opticians, ophthalmologists, hospitals, and universities across Australia. Known for its commitment to innovation, Good Optical actively seeks out unique products that support the growth and success of its clients. With a focus on sourcing quality items at fair and reasonable prices, the company plays a valuable role in supporting independent optometry practices. Its consistent service and dedication over time have positioned Good Optical as a trusted and forward-thinking partner within the Australian optical sector.

  • is a well-established optical supplier known for its resilience and commitment to supporting practices, even amid industry-wide challenges. They have consistently gone above and beyond to deliver quality products and services, maintaining strong communication and dependable support. Hoya’s ability to adapt and remain responsive under pressure has reinforced their reputation as a reliable and forward-thinking partner to the optical community.

  • is a specialised supplier offering an excellent range of children’s eyecare products. They are known for prompt order dispatch, efficient handling of returns and warranties, and consistently accessible customer support. Their team is responsive and helpful with practice enquiries, making Little 4 Eyes a reliable and valued supplier for paediatric optical needs.

  • based in New Zealand, is known for its reliable service and strong commitment to customer support. The team consistently responds to enquiries with professionalism and efficiency, going above expectations to assist where needed. Their operations are prompt and well-organised, ensuring timely delivery of products. Little Peach’s consistent service and dedication to meeting client needs make them a dependable and valued supplier within the optical industry.

  • is known for its reliable service and supportive team, with both representatives and head office staff consistently providing helpful and professional assistance. Their approachable manner and commitment to customer satisfaction make them a dependable and pleasant supplier to work with in the optical industry.

  • supplies a premium selection of some of the world’s leading optical brands, including Masunaga, Cutler and Gross, Gigi Studios, and the innovative new Atlant range. Known for their exceptional rotation and warranty policies, they offer a seamless and efficient experience for practices. Their strong brand portfolio, combined with flexible support and reliable service, makes Noo Eyewear one of the most straightforward and professional suppliers to work with in the industry.

  • is a supplier recognised for its speed, efficiency, and user-friendly approach. Their streamlined ordering process, supported by an easy-to-navigate website, allows for quick and hassle-free transactions. Known for their friendly customer service and prompt delivery, Proper Goods offers a reliable and accessible experience for optical practices seeking a straightforward and dependable supplier.

  • is a trusted supplier recognised for both its commitment to community service and outstanding customer support. As a contributor to the Victorian Eyecare Service, Rimoptics supplies quality frames and sundries at low cost, helping ensure disadvantaged Victorians have access to affordable eyewear. Alongside this, the Rimoptics Group is known for its friendly, knowledgeable, and experienced team who consistently go above and beyond to assist practices. Their products are high quality and represent excellent value, backed by some of the most generous warranty and exchange policies in the industry. This combination of social responsibility, reliability, and service makes Rimoptics a valued partner within the optical sector.

  • is a globally recognised leader in lens and eyewear innovation, known for combining advanced technology with precision optics. With a strong focus on individualised vision solutions, Rodenstock has developed a range of products that prioritise both visual performance and wearer comfort. Their ongoing investment in research and development has led to the creation of intelligent lens technologies, including biometric lenses tailored to the unique parameters of each eye. Rodenstock’s commitment to quality, innovation, and practitioner support makes them a valued partner for independent optical practices seeking to offer customised, high-performance eyewear solutions to their patients.

  • is a family-owned eyewear supplier known for its distinctive, artistically designed frames that combine bold styling with quality craftsmanship. Their commitment to supporting independent practices is evident through their reliable communication, timely delivery, and strong industry engagement. They have demonstrated a collaborative approach by providing access to their full collection during business launches and participating in practitioner-led events. Their eyewear consistently draws attention for its colour, individuality, and attention to detail, aligning well with brands that prioritise unique, fashion-forward styling. The Elusive Miss Lou continues to be a trusted and engaged supplier within the optical community.

  • has built a strong reputation for delivering high-quality lenses and coatings, recognised among the best in the market. Over the past six years, their consistently excellent product range and attention to detail have made them a trusted choice for both practitioners and patients. The Tokai team is known for its professionalism and ongoing support, always available to assist with technical queries and product advice. Their commitment to service and quality has made them a dependable partner for independent practices seeking premium lens solutions.

  • based in Melbourne, is an Australian-owned and operated family business, proudly supplying independent optical practices with quality eyewear. Their service is consistently reliable, with excellent stock availability, minimal backorders, and prompt access to parts and warranty support. The team is known for being approachable and professional, with representatives who are helpful without being pushy and always accommodating with frame rotations. Offering four uniquely owned brands, VS Eyewear delivers a strong combination of value, quality, and customer care—making them a trusted partner in the optical industry.

Top Customer Service Teams!

These nominations recognise the suppliers and individuals who consistently exceed expectations to support optical practices across Australia and New Zealand. Whether it’s through prompt communication, expert advice, seamless issue resolution or simply being a friendly and reliable point of contact—these teams exemplify what it means to deliver outstanding customer service.

  • customer service team is consistently responsive and proactive, ensuring smooth communication and support for day-to-day practice needs. They follow up promptly on complex orders and go the extra mile to keep practices informed—such as notifying when urgent jobs have been packed for afternoon delivery. Their attention to detail and commitment to keeping patients informed reflects a high level of service and reliability.

  • is recognised for its consistent delivery times and a customer service team that provides dependable, solution-focused support. Whether assisting with day-to-day needs or helping practices navigate broader challenges, the team is always helpful, responsive, and committed to finding the best outcomes for both practitioners and patients. Their steady reliability and personalised service make them a trusted partner in optical care.

  • sets a high benchmark for technical support in the optical industry, with a team that consistently delivers thorough, reliable service. A standout example is technician Mark Gooding, whose methodical approach to diagnosing and repairing a complex intermittent fault demonstrated exceptional problem-solving skills and attention to detail. His commitment to completing a comprehensive system check, proactively addressing minor concerns, and maintaining a clean and professional working environment exemplifies the company’s customer-first approach. This level of care is consistent across all interactions, including equipment installations and routine servicing. Device Technologies’ ability to resolve technical challenges with precision and professionalism allows practices to operate smoothly and focus on delivering quality patient care.

  • Melbourne's customer service team is known for their dedication and flexibility, consistently going above and beyond to support practices. Whether resolving issues, assisting with urgent requests, or offering practical solutions, the team is always willing to help—no matter the situation. Their responsive and can-do attitude makes them a reliable and valued part of the service experience.

  • is recognised for Prue Rennick’s exceptional dedication to customer service. She consistently goes above and beyond during every visit, offering helpful, personalised support. A standout example of her commitment was her decision to honour a warranty on a limited-edition frame that was over four years old—demonstrating a rare level of care and responsiveness that truly sets her apart.

  • is recognised for its specialised support in orthokeratology, offering both expert product knowledge and outstanding service delivery. Their team invests significant time in training and supporting optometrists and dispensers, helping practices deliver the highest standard of care to patients. This commitment to education and collaboration ensures confidence in managing complex lens fittings and positions Menicon as a trusted partner in specialty contact lens services.

  • head office team is recognised for their outstanding customer service and willingness to go the extra mile. Whether it's assisting with warranty claims, sourcing spare parts, or tracking down discontinued frames, their support is always prompt, pleasant, and efficient. Special mention goes to Julie and Shaz, whose helpful and friendly approach continues to make a positive impact on day-to-day practice operations.

  • is known not only for its advanced lens technology but also for its strong customer service and professional support. The Rodenstock QLD team, in particular, stands out for being prompt, reliable, and genuinely committed to helping practices troubleshoot challenges with both passion and creativity. Whether assisting with product selection, resolving issues, or offering training, their service team delivers responsive and knowledgeable support that strengthens their partnerships with optical practices.

  • is recognised for delivering a level of customer service defined by care, consistency, and genuine connection. Teiger, in particular, exemplifies this standard—offering fast, reliable support and consistently going above and beyond to meet the needs of practices. From loaning full collections and organising urgent deliveries to attending practice events and checking in regularly, his approach is marked by attentiveness and passion. Orders are handled with exceptional care, often including personal touches like handwritten notes, reinforcing a service style that feels thoughtful and sincere. This commitment not only strengthens practitioner relationships but also enhances the service delivered to patients

  • an Australian family-owned and operated business established in 2002, is recognised for both its high-quality product range and outstanding customer service. Offering frames from brands such as MarcVincent, Martin Wells, and COVE, they provide a wide selection to suit diverse patient needs. Beyond their product offering, the Van Staveren team consistently goes above and beyond to support practices—assisting with marketing initiatives like photo shoots, providing guidance on stock performance, and maintaining a responsive and collaborative relationship. Their customer service team is known for being easy to work with, reliable, and always willing to help. This strong combination of hands-on support, efficient service, and beautifully crafted eyewear makes Van Staveren Eyewear a standout in customer care.

  • is recognised for its exceptional customer service, with Gary and Lisa providing consistently outstanding support to optical practices. Gary, in particular, stands out as an unparalleled source of knowledge—polite, approachable, and always willing to help. No question is ever too much, and he responds with clarity and confidence, offering solutions without hesitation. His depth of expertise and commitment to service set a high standard in the industry, making every interaction both professional and reassuring.

  • is recognised for consistently going above and beyond to support their customers. Known for their flexibility, understanding, and friendly approach, the team is always willing to assist—no matter the request. Their commitment to making every interaction smooth and stress-free, combined with a can-do attitude

  • is globally recognised for its innovative optical and imaging products, but it is the strength of its customer service team that truly sets it apart within the Vision Care sector. The team is consistently polite, responsive, and knowledgeable—calls are answered promptly, and support is provided efficiently. Staff are well-trained in both product features and technical troubleshooting, ensuring that assistance is accurate and tailored to customer needs. With multiple accessible support channels, including phone, email, and representative support (such as Steven Lacklison), Zeiss demonstrates a strong commitment to maintaining positive customer relationships. Their customer-centric approach, combined with technical expertise and a focus on timely solutions, makes the Zeiss customer service team a standout in the industry.

Versatile Frame of the Year!

This category recognises the frames that do it all—combining comfort, adaptability, and style across a wide range of face shapes, ages, and personalities. Whether it’s for optical or sun, bold or understated, these frames stand out for their universal appeal and ability to deliver the perfect fit every time.

  • The Avanti Meadow is a true all-rounder—available in a wide variety of colour options and flattering on a diverse range of face shapes and ages. Its versatility makes it a favourite among both patients and dispensers, offering timeless appeal with modern flair.

  • Avanti White Haven offers universal appeal with a shape that suits a wide range of face shapes and ages. Available in an array of colour options, it’s also highly practical—suitable for a range of prescriptions, including high scripts. Its design excellence has even been recognised internationally, earning a nomination for the Love Eyewear Awards at 100% Optical in London.

  • Essilor XR Progressive Lenses have revolutionised the world of multifocals with cutting-edge technology that delivers seamless visual transitions, reduced distortion, and outstanding wearer comfort. Customers consistently praise their clarity and ease of adaptation, making this lens a standout innovation in recent years—and a true game-changer in enhancing everyday visual experiences.

  • The Face A Face Didot 1 is a clear crowd-pleaser—its universally flattering shape suits almost every face it’s tried on. Stylish, super comfortable, and available in stunning colours, it effortlessly combines fashion and function, making it a go-to frame for both new and returning patients.

  • With its elegant shape and beautiful colour options, the Face A Face Offset 1 is a versatile frame that flatters a wide range of face shapes. It’s a favourite among patients and dispensers alike for its unique blend of style, comfort, and universal appeal.

  • The Manus by Good Gryf is a crowd-pleaser for both men and women, offering a universally flattering fit in premium acetate. Known for its comfort and high-quality craftsmanship, it’s an easy recommendation for anyone seeking stylish, durable frames that deliver on both form and function.

  • The Marc Vincent Olympic frame is a benchmark in frame versatility. Designed by Mark Van Staveren in 2015, it has sold over 16,000 units and continues to be a bestseller in practices across the country. Available in four sizes and more than 60 colours, it suits a wide range of face shapes, styles, and prescriptions. Its adaptability, comfort, and variety make it one of the most dependable and customisable frames on the market—an all-time favourite for both patients and dispensers.

  • The Maui Jim Lelekawa is a crowd favourite across age groups (25–80) and genders, thanks to its flattering shape, comfort, and availability in nearly every colour for both prescription and non-prescription wearers. Patients love its unique look—steering away from typical rectangular frames—and appreciate supporting a quality NZ brand. The Lelekawa’s versatile fit, stylish appeal, and broad demographic success make it a true standout in frame adaptability.

  • Model M762 by Roger Henley is a standout in every sense—bold, confident, and exceptionally adaptable. With its edgy uplift and timeless elegance, it flatters a wide range of face shapes while adding structure and modern lift. What truly sets this frame apart is its behind-the-scenes versatility: available in over 300 colours and fully customisable in size, it allows practitioners to tailor each frame to a client’s unique features and personal style. Handcrafted in Australia with precision and artistry, the M762 is more than a frame—it’s a personalised design tool that empowers eye care professionals to create bespoke magic. A firm favourite in styling toolkits, this frame epitomises what it means to be versatile.

  • Glow 5 by ProDesign Denmark is a reliable favourite thanks to its flattering shape, which suits just about everyone who tries it on. The frame is not only super comfortable, but also comes in stunning colour options that make it a standout on the shelf. Its universal appeal and stylish design make it an essential in any versatile eyewear collection.

  • Alder by Project Green is the ultimate all-rounder—suited to men and women, available in both optical and sun styles, and designed for all-day comfort. On top of its versatility and fit, it’s also eco-conscious: for every frame purchased, one tree is planted. Combining fashion, function, and sustainability, Alder is a clear choice for the modern, mindful wearer.

  • The Runway by The Elusive Miss Lou is the definition of statement versatility. With its bold, uplifting silhouette, it suits a wide range of face shapes and adds instant attitude to any look—no matter your age or style. Whether you're in your 20s or 70s, this frame brings confidence, with a timeless cool factor that never fades. It comes in a variety of colours, from subtle tones to punchy, expressive shades, making it easy to style for everyday wear or bold fashion moments. Loved by patients for its comfort and by stylists for its adaptability, The Runway is a vibrant, artistic, and wearable frame that truly ticks every box. Handcrafted with care and creativity, it’s a studio favourite and a clear standout for this award.

  • Affectionately dubbed “the facelift frame,” The Spring by The Elusive Miss Lou is a styling favourite thanks to its clever shape that enhances cheekbones, lifts the face, and adds an instant spark to any look. Universally flattering across face shapes and colour seasons, The Spring offers a stunning array of tones—from warm and soft to cool and bold. Clients love the confidence boost it brings, and its limited-edition designs featuring fabric-infused acetate make each piece a wearable work of art. More than just a frame, The Spring tells a story, sparks transformation, and combines individuality with exceptional design. It’s the perfect blend of versatility, flair, and craftsmanship—and a proud addition to any styling toolkit.

  • The Tomato Glasses range from Little 4 Eyes is the go-to choice for paediatric patients, offering unparalleled versatility and fit. Designed with growing children in mind, the range includes adjustable temple lengths, customisable bridge fits, and a wide variety of colours, designs, and shapes. Whether fitting infants, toddlers, or school-aged kids, these frames ensure comfort, durability, and style at every stage—making them a must-have for any practice working with younger patients.

Disclaimer:
All award information has been summarised from nominee submissions. ODMA is not liable for any inaccuracies or omissions in the submitted content. Award entries without sufficient detail have not been included. ODMA will be sharing nominee highlights across its social platforms over the next 12 months.